India has became too much aggressive in advertising & marketing. In 2014, Indian politics has adopted the funda of advertising looking at Indian psychology & changing trends and issues. According, to the elections till now, we can see the impact of advertising on Indian people. Many of them (voters) are from different background other than politics. These common people "get affected" to this aggressive marketing of a brand (candidate) through advertises. This marketing contains not only advertises but also various types of campaigns targeting youth & colleges. This technique took the BJP to a higher success and fame. Also, social media helped it to reach more & more people. So, as a result, we can see, that people who do not belong to any political background or have no knowledge of politics or Indian history, they started supporting NaMo and all other candidates got erased from the minds of common people because of their slogan "Abki baar Modi Sarkar...